Art direction exploration
Explore forms and references aligned with your positioning.
WORLD ILLUSTRATION · YOUBI CONCEPTTHE NEED BEFORE THE TOOL
A recognisable signature everywhere.
Your identity must work across websites, presentations and documents. We define a coherent visual language rather than an isolated logo.
We start with your content and operations to define a useful response. Designs are validated with you in stages before delivering the agreed scope.
TANGIBLE POSSIBILITIESWhat we can
What we can
create together.
Possibilities selected and specified during scoping.
Logo & variations
Define primary, inverse and compact versions of the mark.
Colour & typography
Choose contrast and typography that work across materials.
Usage guidelines
Document spacing, backgrounds and usage rules.
EXPLICIT DELIVERABLESKnow what
Know what
you will receive.
The proposal specifies formats, scope, approval stages and revision terms.
- ✓Concepts within scope
- ✓Final logo in agreed formats
- ✓Palette and typography
- ✓Usage guide
Understand
Your business, audiences, content and constraints.
Design
A visual direction and journeys to validate together.
Create
Tangible versions to try, correct and refine.
Deliver
Agreed files, access and support.
The right questions.
Are vector files included?
Delivery formats and usage rights are specified in the proposal. Third-party resources require suitable licences.
How is the budget defined?
Volume, available content, features and delivery constraints determine the tailored proposal. We define essentials and options together.